- Whenever I go to a conference book stand or book fair I'm not looking for the almost exact replica of the book I want to replace. I am looking for something better.
- It is not possible to recreate Headway. It is not possible to sell as many copies as the Soars did in their heyday.
- There is no such thing as brand loyalty when it comes to textbooks. Most TEFL teachers have no idea who publishes what or by whom they're written and we don't care.
- Originality goes a really long way. Like all the way to over here.
Useful links related to this posting:
Reasons I don't like most textbooks 1
Reasons I don't like most textbooks 2
NOTE: Due to the fact that I have linked Clandfield's latest book. I would like to state for public record that not only do I not work for Macmillan, nor have I ever, my relationship to Clandfield is: he observed me teaching once, took my four page feedback on his Straightforward book with good humour and I've attended one of his workshops.